Vendor Case Studies

Collaborate with a supplier to feature your success story showcasing how you used their product or service.

75.9/ 100Estimated total

Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗

Ease of finding

7/10

Vendor success story sections exist but may require outreach to identify opportunities.

Higher is better

Ease of acquiring

6/10

Moderate effort to participate; depends on proof and collaboration; not always granted.

Higher is better

Longevity

8/10

Case studies tend to remain accessible for long periods on vendor sites.

Higher is better

Spaminess

2/10

Very low risk since content is in-depth and vetted.

Lower is better

Page context

9/10

Published on product or vendor marketing sites, highly relevant context.

Higher is better

Anchor context

8/10

Anchors usually contextually embedded in detailed discussion of your results.

Higher is better

01 / DISCOVERY

How to find these opportunities

Search: "case study submission" + vendor name
Search: vendor customer success stories
Search: industry blogs featuring vendor case studies

02 / ACQUISITION

Strategies for getting the link

Contact vendor marketing or customer success departments to propose participation.
Collect quantitative and qualitative data demonstrating your success with the vendor.
Offer to provide quotes, outcomes, and asset permissions for case study creation.

03 / PREPARATION

What to prepare beforehand

Gather concrete metrics, photos, or testimonials from your team that illustrate value.
Review and agree on draft content to ensure accuracy and appropriate brand representation.
Confirm how and where the case study will be published and if backlink attribution is included.

Things to watch for

Case studies often undergo editorial control and may feature branded content; backlinks might be nofollow or subtle, and production time can be significant.

References & editorial notes

This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.

Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.