Partner Case Studies
Co-create documented success stories about joint projects published on a partner’s website.
Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗
Ease of finding
6/10Published less frequently and often require partnership status to access opportunities.
Higher is betterEase of acquiring
5/10Requires collaboration and alignment with partner goals; medium difficulty.
Higher is betterLongevity
7/10Partner sites often keep case studies long term but could be updated or archived.
Higher is betterSpaminess
2/10Low spam risk due to joint editorial involvement.
Lower is betterPage context
9/10Very focused on the partnership and project relevant context.
Higher is betterAnchor context
8/10Anchors embedded naturally in jointly developed narratives.
Higher is betterHow to find these opportunities
- Search: "partner case study" + partner company
- Search: press releases or blog posts featuring joint projects
- Search: partner portal or collaboration pages
Strategies for getting the link
- Identify active partners with a history of publishing joint content.
- Pitch a mutually beneficial project story highlighting combined strengths.
- Coordinate with partner marketing teams on messaging, approval, and publication plans.
What to prepare beforehand
- Collect project data, results, and testimonials from both parties.
- Develop a collaborative draft emphasizing the partnership value and outcomes.
- Clarify backlink use, publication platforms, and future promotion agreements.
Things to watch for
Shared editorial control means content needs alignment; backlinks may be positioned carefully within brand narratives and may vary in follow status.
References & editorial notes
- Google Search Central: qualifying outbound links (general policy reference) ↗
- Google Search Central: spam policies (general policy reference) ↗
This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.
Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.