Business relationships

Customer Testimonials

Provide authentic testimonials about a vendor's products or services that the vendor publishes attributing you as a customer.

68.5/ 100Estimated total

Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗

Ease of finding

8/10

Vendor testimonial pages are usually visible but not widespread, moderately easy to find.

Higher is better

Ease of acquiring

7/10

Requires goodwill and genuine experience, moderately feasible to secure.

Higher is better

Longevity

6/10

Testimonials often remain long-term but depend on site policies; possible page updates.

Higher is better

Spaminess

3/10

Low risk as genuine testimonials discourage spammy content.

Lower is better

Page context

7/10

Published on vendor-related pages typically focused on their products or services.

Higher is better

Anchor context

7/10

Links or mentions usually in the testimonial text, moderately descriptive.

Higher is better

01 / DISCOVERY

How to find these opportunities

Search: "write customer testimonial" + vendor name
Search: vendor website testimonials page
Search: industry forums for vendor feedback opportunities

02 / ACQUISITION

Strategies for getting the link

Identify vendors with testimonial submission or request processes on their websites.
Reach out to vendor customer service or marketing teams expressing interest in sharing positive experiences.
Prepare a concise, sincere testimonial focusing on specific benefits or results experienced.

03 / PREPARATION

What to prepare beforehand

Document detailed use cases or results to credibly inform your testimonial.
Ensure your testimonial is truthful and complies with any vendor guidelines for submissions.
Clarify attribution preferences, such as name, company, title, and website link to be published.

Things to watch for

Vendors may moderate testimonials for relevance and appropriateness; links can be nofollow or may only appear as brand mentions. Testimonials must be genuine and not incentivized improperly.

References & editorial notes

This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.

Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.

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