Competition Listings
Run a bona fide competition and submit it to relevant industry or regional competition calendars and directories for listing backlinks.
Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗
Ease of finding
6/10Competitions are often listed on niche industry calendars and association sites, moderately easy to find.
Higher is betterEase of acquiring
6/10Moderate effort needed to be accepted by authoritative lists.
Higher is betterLongevity
7/10Listings typically last through competition duration and possibly archived thereafter.
Higher is betterSpaminess
3/10Medium-low risk as rules and validity are scrutinized.
Lower is betterPage context
8/10Listings appear in relevant event or industry pages.
Higher is betterAnchor context
7/10Anchor text commonly includes competition name or category, reasonably descriptive.
Higher is betterHow to find these opportunities
- Search "competition listings"
- Find industry association event pages
- Search "submit contest"
Strategies for getting the link
- Design and organize a legitimate competition adhering to fair rules and judging
- Create a comprehensive public competition page with entry details and deadlines
- Reach out to relevant organizations and directories for possible inclusion
What to prepare beforehand
- Draft official competition rules and privacy policies
- Develop a dedicated webpage with dynamic updates and winner announcements
- Prepare promotional materials to support outreach and listing efforts
Things to watch for
Competition listings require legitimacy and transparency; overly frequent or low-value contests may be viewed as spam.
References & editorial notes
- Google Search Central: qualifying outbound links (general policy reference) ↗
- Google Search Central: spam policies (general policy reference) ↗
This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.
Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.