Co-Marketing Campaign Pages
Develop joint marketing campaigns that include dedicated landing pages linking partner brands.
Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗
Ease of finding
5/10Typically not public until launched; partnership crucial for access.
Higher is betterEase of acquiring
4/10Requires aligned marketing strategies and joint approvals; challenging.
Higher is betterLongevity
6/10Campaign duration limits long-term link presence but content may persist.
Higher is betterSpaminess
3/10Low as campaigns are strategic and professionally managed.
Lower is betterPage context
9/10Highly relevant joint marketing context enhances user and SEO value.
Higher is betterAnchor context
9/10Anchors are natural, brand-descriptive, and legible in marketing prose.
Higher is betterHow to find these opportunities
- Search: "co-marketing campaign" + industry or brand name
- Search: joint promotional landing pages
- Search: partner marketing announcements
Strategies for getting the link
- Align marketing objectives with a partner to create joint campaigns.
- Define mutual benefits, roles, and linked landing page content collaboratively.
- Set timelines and approval processes ensuring both brands are accurately represented.
What to prepare beforehand
- Develop content articulating joint offers, benefits, or initiatives.
- Design user-friendly landing pages with transparent partner link attribution.
- Coordinate promotional activities and monitor shared campaign metrics.
Things to watch for
Joint campaign pages demand close collaboration; link placement is controlled and may be nofollow or subtle to avoid link scheme perceptions.
References & editorial notes
- Google Search Central: qualifying outbound links (general policy reference) ↗
- Google Search Central: spam policies (general policy reference) ↗
This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.
Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.