Agency Partner Directories
Directories published by platforms or software companies listing agencies officially partnered or certified to resell or support their products.
Six editorial planning estimates, not measured ranking value. Scores assume relevant, genuine participation. How scoring works ↗
Ease of finding
6/10Moderately easy for agencies targeting platform partnerships.
Higher is betterEase of acquiring
4/10Qualification varies, sometimes requiring training or volume commitments.
Higher is betterLongevity
8/10Listings last as long as partner status is maintained.
Higher is betterSpaminess
2/10Low due to controlled admissions.
Lower is betterPage context
8/10Directories highly relevant to software/platform service areas.
Higher is betterAnchor context
7/10Links usually natural, typically agency name or certification.
Higher is betterHow to find these opportunities
- Agency partner directory
- Reseller partner program
- Official agency listings
Strategies for getting the link
- Identify software or platform providers with agency partner programs.
- Review program requirements and benefits including directory listing.
- Search with provider name plus 'agency partner directory' to locate listings.
- Confirm whether website links are included and how partner profiles are managed.
What to prepare beforehand
- Apply and qualify for the partner program meeting all criteria.
- Prepare agency profile with clear website and service descriptions.
- Understand the directory submission and update process within the partner portal.
- Maintain partner status to retain directory visibility and link inclusion.
Things to watch for
Partner directories are controlled by the platform and may have eligibility requirements; link visibility depends on active program status.
References & editorial notes
- Google Search Central: qualifying outbound links (general policy reference) ↗
- Google Search Central: spam policies (general policy reference) ↗
This starter guide is based on a user-supplied backlink type and AI-assisted editorial guidance. General policy references do not verify a particular publisher’s availability.
Editorial attribution: Ted Kubaitis · @tedkubaitis on Teams. Updated 2026-10-07, Seattle time.